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Electrical Times - Advertising
Electrical Times has been at the forefront of electrical contracting in the UK for over a century. Today, it's success is attributable to one key factor - RESULTS. Results in terms of advertising & marketing and results in terms of the unrivalled quality of its editorial.
 
Electrical Times delivers outstanding results for our advertisers because we continually work to reflect the needs and requirements of the market. We listen and then develop our content so that it is always relevant and trusted by the largest number of decision makers, of any audited controlled circulation publication in the UK electrical contracting sector.

Electrical Times is widely read by contractors, project engineers and wholesalers and is an essential read for everyone in the construction industry's specifying chain.

Electrical Times is proud to be a campaigning journal that leads, rather than reflects, industry opinion.
Features schedule 2012
Features and special supplements planned to appear in Electrical Times during 2012.
Month Feature 1 Feature 2 Feature 3 Events/supplements
Dec 10/Jan 11Green technologyTrainingCable managementElectrical Industry Awards Review
FebruaryFire, safety & securityEnclosuresCircuit protectionGreen Issue
MarchHVACWiring accessoriesCables & accessoriesTest & measurement
AprilIntelligent buildingsSurge protectionCable management -
MayTest & measurementCable & power distributionTrainingFire, safety & security
JuneHazardous areasCircuit protection - -
JulyEnclosuresTools & testersCable management -
AugustSurge protectionFire, safety & securityLighting -
SeptemberLightingHome automationUPS & batteries -
OctoberEnclosuresTest & measurementSoftwareCable management
NovemberCable & power distributionWiring accessessoriesLighting -
December 12/January 13UPS & powerTrainingCable managementGreen Issue
Circulation
Our average net circulation 10,545, ABC Jan – Dec 2009, is independently audited by the Audit Bureau of Circulation, ensuring that key decision makers in the market see your products.
Primary job function
56%MD/CEO
22.3%Owner/Proprietor
6.8%Installation/Maintenance Mgr/Eng
3.9%Estimating/Tendering Dir/Mgr
3%Specifying/Purchasing Mgr
3%Design Engineer
3%Other
2.4%Building Svcs Eng/Mgr
%
%
Company profile
88.3%Electrical contractors
6.8%M&E/building services
3.5%Electrical wholesaler
2%Manufacturer
1%Local authority
.3%Consultancy
.4%Other
Totals exceed 100% because of multiple responses
Source: Electrical Times readership analysis Dec 2007
Display advertising rates
Size 1 insertion 6 insertions 12 insertions
DPS (full colour)£6,295£5,540£4,785
Full page (full colour)£3,282£2,890£2,495
Half page (full colour)£1,732£1,525£1,316
Quarter page (full colour)£940£827£715
Qtr page hztl strip (full colour)£995£895£795
Recruitment Full Page£3,460£Series discounts upon application£
Recruitment Half Page £1930£Series discounts upon application£
Recruitment Quarter page£945£Series discounts upon application£
 

Special positions
Inside front cover: Single Insertion Rate Plus 15%
Outside back cover: Single Insertion Rate Plus 15%
Mechanical data
Size Type Bleed Trim
DPS254x390mm296x432mm290x420mm
Full page254x178mm296x216mm290x210mm
Half page horizontal124x178mm149x216mm146x210mm
Half page vertical254x86mm298x99mm290x96mm
Quarter page124x86mm - -
Qtr page hrtl strip254x45mm - -
Production data
Mono & two colour:
Complete artwork or separated positives, right reading, emulsion side down. Screen 48.

Four colour:
separated positives, right reading, emulsion side down, preferred with progressives. Screen 54.

Additional work and separation charges subject to negotiation.
Extra charges are applicable for supplementary process work.

Copy deadline: two weeks prior to publication.
Cancellation period: 12 weeks prior to publication.
Cancellation charge within this period: 100% of cost.

Full terms and conditions on request.
Insert information
Loose end bound insert rates on application.
All rates are subject to VAT.
Copy deadline two weeks prior to publication.
© 2012 Purple Media Solutions
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