Enter the Awards

THE ELECTRICAL INDUSTRY AWARDS:

Celebrate your excellence at The Electrical Industry Awards – the benchmark for outstanding performance throughout the electrical industry.

The Awards focus on the contribution of individuals, projects, organisations and technologies that have excelled in the use, development and installation of electrical products in the past 12 months.

Our refreshed and refined categories present the perfect opportunity for the electrical trade to highlight its successes and achievements.

Winning an Electrical Industry Award can be a major boost for your company’s profile and business opportunities.

The Electrical Industry Awards takes place at the Royal Garden Hotel, Kensington, London.

Entry to The Electrical Industry Awards is free.

Simply select the category(ies) most relevent to your achievements, and check the criteria to ensure you qualify.

What the judges look for

1. Read the criteria

Making sure you answer all that is asked for in the category and judging criteria is paramount to a successful entry. You should ensure you cover everything the judges need to compare your entry to others.

2. Hit the deadline

The awards entry deadline is not plucked from thin air. It’s part of a schedule for a large and complex process. Hitting the deadline will make the organiser think well of you, and will allow the judge the maximum amount of time to consider your entry. Arriving half an hour before the final judging meeting will not impress.

Many schemes do extend their deadlines, so do enquire of the organiser if they do, or are planning to if you think you will need the extra time, but don’t put it off again until the day before the deadline. Being as early as you can will be appreciated.

3. Get the judges attention

Judges will be looking at more than one entry. A crisp, clear, but attractive presentation in an easy-to-handle entry which immediately (perhaps on the front cover) makes it obvious why it is the winner will be more eagerly consumed than a dog-eared one packed with 8-point type with the key results on the last but one page.

Be arresting in your approach and use of colour, graphics and materials, but please do make the thing you’re drawing attention to easy to understand, and easy to praise.

4. Hit the judging criteria

If there is a most important tip, then this is it. Read the criteria for the particular category you are entering.

So, when entering:

  • State your objectives, and how they relate to the corporate ones. While you’re at it make sure they are specific, measurable, and timed.
  • Define your audience and present any research results you have which have influenced the choices you have made.
  • Point out the innovation, and show how the design has been tailored to the audience.
  • Say how much it cost, and what the success means. If at all possible give an ROI (return on investment) number.
  • Show your results, and compare them back to your objectives.

5. Trust the Judges

It may feel you are supplying confidential information. Usually you are not. Most of what you put down could be guessed, or offers little advantage to any competitor. Even so, you may worry. Don’t.

6. Don’t do it on the side

Putting together a good award entry takes time, effort and sometimes money. Allocate all three – if it’s worth doing, it’s worth doing well. Indeed, it’s not worth doing if you’re not going to do it well, as only one other person has to do it better than you for you to lose!

Put someone in charge, give them the information, resources, time and money they need to put together the best entry your organisation can manage.

7. Put people in it

People are great. They have faces, which look brilliant on award entries. Staff can embody commitment and excellence. Customers can say why you’re great in a single sentence. Use your own people, and your customer’s people to tell your story.

8. Look at previous winners

Why did they win? What did they do that singled them out as the winner in your category? Do you share their innovation, creativity, commitment, excellence, originality? If the judges comments about them say they did something really well, and that’s why they won, then make sure you’ve got something similar in your entry.

9. Keep it brief

Judges are usually spending their own time on judging. Remember that, and be nice to them. Be efficient in your use of words and space, and communicate your information quickly and efficiently. Reducing the number of pages in your entry could be very important if the judge is doing it on the train. They won’t want to carry reams of back-up information with them.

10. Make it pretty

You need to stand out. Your entry will be in a box with others, so why will a judge pick it out first, or look forward to reading it if it doesn’t please the eye?

Tips courtesy of Ross Sturley, principal of Chart Lane, a strategic communications consultancy.