How to ensure your branding stands out in 2022

  Posted by: electime      25th February 2022

Is it time your brand got a New Year refresh? Here, Andrew Dark, Director and Co-Owner of Custom Planet shares his tips for making your brand stand out in 2022.

You’ve heard of “new year, new me”, but have you considered a “new year, new brand”? The fresh start a new year brings can be the perfect opportunity to review and improve your current branding — not least to keep up with the vast number of changes we’ve seen over the last few years.

In an uncertain landscape, today’s customers value trust and are looking for brands that they can connect with on a personal level. So, putting your customers first in your branding can help get you ahead of your competitors. Follow the tips below, and you can give your branding a little refresh, so you can stand out in 2022 and beyond.

Focus on safety

The world has been a little unpredictable over the last couple of years, so it’s no wonder people want to know that the companies they’re choosing are committed to keeping them safe. So, making safety a key part of your brand should be a main focus, especially when you’re promoting yourself as an electrician or contractor. Customers want to know that you’re not only able to conduct your electrical work safely but are also following the necessary COVID guidelines when entering their home.

Having a page on your site dedicated to listing any electrical accreditations or certifications, as well as your COVID-19 safety practices can help put your customers’ minds at ease. Be sure to link to this in any documents you send in the run up to an appointment. This will show that your brand is a caring, community-focussed business that is committed to putting your customers first.

Brand your workwear

Your logo is the heart of your brand, so be sure to show it off wherever you can. Branded workwear and PPE can showcase your company as professionals in the industry, and you can look the part without sacrificing on safety.

Printed shirts are a classic choice that can help to create a good first impression, but you may want to consider other options too. For example, custom high-vis vests and jackets are handy when wearing them would otherwise hide your logo on your shirts. Branded face masks are also a great idea, as making them part of your uniform shows that your business is committed to keeping both your electricians and your customers safe.

Branded workwear can also double up as advertising for your business when your workers are out and about. Why not add your company’s slogan and contact details so potential customers can learn more and contact you right away?

Consider a logo redesign

Your logo could be having a bigger impact on your brand message than you may realise. As an electrician, encouraging a sense of trust and reliability is key, and your logo design can convey this message at first glance. Clean, simple logos are best, as customers are not only more likely to recognise and remember them, but they’re also much easier to print on your marketing materials and workwear.

The shapes you use in your logo can also make a big difference, so think about what kind of message you’d like to convey and what images do this best. For example, using a graphic relevant to your industry, such as a lightning bolt or light bulb, means customers know that you’re an electrician at first glance.

You should also pay attention to any other shapes in your logo. Circles can create a sense of comfort, while squares can evoke feelings of trust. Likewise, sharp, clear typography can showcase your professionalism, while rounded, playful letters can seem more casual and rustic.

Ensure consistency

Whatever message you’re trying to convey through your branding, it’s important to keep it consistent across all your platforms. Customers will want to know exactly what they’re getting from your brand — something that’s become even more important in these times of uncertainty. Ensuring that your logo and messaging all align can encourage a sense of trust and confidence in your company and can boost brand recognition. This means, if you do change your branding this year, be sure to change it across all your platforms.

If you’d like to take your business to new heights in 2022, follow the tips above to develop a brand that will stand out from the crowd. For more tips and advice, be sure to check out the latest industry news at Electrical Times.