Checkatrade returns to screens, airwaves and online with Caesar and backstabbing-Brutus advert

  Posted by: electime      12th April 2023

As of this week Checkatrade has injected significant investment in returning to screens and radio stations around the country throughout 2023 with its advert featuring famously betrayed emperor, Julius Caesar, and his backstabbing friend, Brutus.

Appearing on TV, BVOD, YouTube and an always on radio creative from April, the advertising campaign is a light-hearted look at how finding a tradesperson isn’t always easy – but with Checkatrade, Caesar knows he can find tradespeople he can trust.

The advert features Caesar taking his friend through his home, showing him the approved and guaranteed tradespeople from Checkatrade carrying out home improvement work – and highlighting that jobs booked through Checkatrade come with a 12-month guarantee up to £1,000 (further eligibility criteria and T&Cs apply).

Checkatrade CEO, Mike Fairman, said: “Our memorable campaign highlights to homeowners how the tradespeople they find on our platform are checked, approved and trustworthy professionals who are second to none – and what better example to bring this to life than famously-betrayed Caesar.”

You can view the new advert here and find out more about the campaign here.