Family day 2025: eight in ten EV drivers want family-friendly charging
Posted by: electime 16th May 2025
Survey reveals families are shaping the future of EV travel, as InstaVolt’s Winchester Superhub sets the standard for child-friendly charging stops
This International Family Day, InstaVolt is spotlighting the changing expectations of EV-driving families, with a recent Censuswide survey commissioned by InstaVolt of 1,000 nationwide EV drivers, revealing that over 80 per cent actively seek out family-friendly charging stations.
The survey also found that 89 per cent of respondents prioritise amenities such as food, toilets, and play areas when choosing where to stop. Additionally, 83 per cent said they often have meaningful conversations while their vehicles charge – highlighting how charging time is increasingly seen as quality time.
These findings come as more families plan UK road trips over the May half-term and bank holidays, supporting the growing demand for convenient, comfortable and family-orientated EV charging experiences.
InstaVolt’s new flagship site the Winchester Superhub is leading the way to support these drivers. The site, located just off the A34, a few miles from the M3, the Winchester Superhub is built with families in mind. From an on-site playpark to 24-hour toilet and baby-changing facilities, outdoor seating and a Starbucks café, it turns charging time into quality family downtime, whether it’s to pop in for a drink and charge after school, or for a stretch, snack and quick recharge before the next leg of a long journey.
Simon Smith, Chief Commercial Officer at InstaVolt, said: “At InstaVolt, we believe charging time should work for the whole family.
“That’s why we’re developing sites with amenities, green spaces, and places to enjoy. Charging shouldn’t be a chore; it should be a chance to reset, refuel, and relax together.”
As electric vehicles become the norm, families are calling for infrastructure that reflects their needs.
With a growing network of ultra-rapid chargers nationwide, InstaVolt continues to prioritise convenience, comfort and reliability, with the Winchester Superhub as an example of EV charging sites of the future.
