Ideal Heating launches national campaign with Andy’s Man Club – supporting men’s mental health
Posted by: electime 8th October 2025
Ideal Heating has confirmed its continued support for Andy’s Man Club (AMC), strengthening a partnership that puts men’s mental health front and centre – and uses Ideal’s reach in the trade to signpost men towards support.
With more than 87,000 installers across the UK and a big presence in a male-dominated industry, Ideal Heating is in a unique position to help start conversations that many men find hard to begin.
This autumn, Ideal is running a nationwide programme of activity to encourage conversation and raise funds for men’s mental and physical wellbeing – with installers and Ideal’s own teams all getting involved.
AMC is a men’s suicide-prevention charity with a simple but powerful message: It’s Okay to Talk. The organisation runs more than 300 free peer-to-peer support groups every Monday evening, in person and online. Thousands of men attend each week, making AMC one of the fastest-growing movements for men’s mental health in the UK.
Championing conversations with trade counter events
Throughout October, Ideal’s Area Sales Managers will host Mental Health Awareness Days at trade counters in partnership with AMC.
Installers visiting participating branches will be able to meet AMC reps, pick up information and resources, and join light-hearted activities designed to break the ice and open conversations. We’ll also be highlighting our ongoing support for Andy’s Man Club and making sure installers know where to turn if they or someone they know needs help.
To find out more about where to access these events and other mental health resources, visit the blog: Backing the Boys: Our Nationwide Autumn Campaign with Andy’s Man Club.
Movember activity
In November, Ideal will go all-in for Movember, raising funds for both AMC and Prostate Cancer UK.
Installers can join the Mo Wall of Fame by snapping a moustache selfie – real or stick-on – at trade counters across the country.
The Ideal team will also take on a Move for Movember challenge, completing 100 miles in Movember, by walking, running and even stair climbs – raising awareness and funds for men’s mental and physical health.
You can support the fundraising by donating here.
Lucas Whitehead, Head of Marketing and Partnerships at Andy’s Man Club, said:
“Support from companies like Ideal Heating helps us reach more men across the country. Every flyer handed out, every chat at a trade counter and every moustache photo shared makes it easier for men to talk. It really does make a difference.”
The partnership runs year-round, with Ideal and AMC continuing to look for new ways to reach installers, employees and communities with the message: It’s Okay to Talk.
Ideal’s Head of Marketing, Luke Pykett said:
“We’ve supported Andy’s Man Club for years, and that commitment hasn’t changed. By teaming up with AMC and adding Movember activity, we’re backing men’s mental and physical health across the trade.
Installers are at the heart of what we do, and we want to use our platform to make a real difference – raising awareness, encouraging open conversations and raising vital funds. That’s ideal.”
