Homeowner Demand Is Changing: This Is How Tradespeople Can Capitalise on New Opportunities
Posted by: electime 6th March 2023
Home extension or addition
New research from Rated People reveals the biggest opportunities for tradespeople in 2023 by uncovering the home improvement jobs that will now be the most in-demand and which jobs homeowners will spend the most money on
- Rated People analysed over 1 million home improvement jobs posted through its platform and interviewed thousands of UK tradespeople and homeowners to create the study
- Following the pandemic, homeowner priorities have shifted from maximising square footage to optimising design and repurposing space
- Saunas, garden rooms, dog showers, outdoor kitchens, games rooms and playrooms all feature in the top 20 jobs that homeowners are spending the most money on this year
- Cladding is the job that’s increased in demand the most over the last year and six of the other jobs in the top 20 are also related to safety, security and accessibility
- At-home electric car charging points and solar panel installation have also seen huge spikes in demand, up by 169 per cent and 64 per cent respectively
- Painting and decorating, carpet installation, garden landscaping, bathroom installation, and plastering and rendering are the top five jobs planned by the most UK homeowners in 2023
The newly launched 2023 edition of the Rated People Home Improvement Trends Report has revealed where the biggest opportunities are for tradespeople in 2023 by uncovering which home improvement jobs will be the most in demand from homeowners.
To uncover the trends, Rated People analysed around 1.1 million home improvement jobs posted through its platform by UK homeowners, and spoke to thousands of tradespeople, homeowners and homebuyers across the UK.
The new research reveals how homeowner priorities have evolved following the pandemic, where so many homeowners adapted their homes for new ways of living. It gives details on the jobs that homeowners are now looking to spend the most on, as well as the jobs that have increased in demand the most, and the top jobs planned by UK homeowners in 2023.
The Jobs That Homeowners Want To Spend The Most Money Onome How Ho
The pandemic and the ‘race for space’ hugely influenced the ways that many homeowners adapted and redesigned their homes in 2022 and 2021. But in 2023, homeowner priorities have shifted from maximising space to optimising design.
Instead, repurposing space will be a big trend for homeowners and a key area of opportunity for tradespeople in 2023. Alongside the usual staples like new kitchens and bathrooms, homeowners are now also keen to create things like saunas, dog shower rooms, home massage rooms, walk-in wardrobes, playrooms and games rooms.
In fact, creating a dog shower is now more of a priority when it comes to planned spend, than things like adding an annex, an outdoor entertaining area or a new kitchen. So for tradespeople who are thinking of expanding their skillset or advertising different jobs in their portfolio, these are the things that are high on homeowners’ wish lists this year.
Top 20 home improvement jobs that homeowners want to spend the most money on in 2023
- Extension – £27,157 (average planned spend)
- Loft space/room – £23,383
- Dog shower room – £17,650
- Annex – £16,942
- Sauna – £16,313
- Patio doors – £15,880
- Outdoor entertaining area – £15,365
- Home massage room – £15,278
- Home bar – £14,310
- New roof – £14,308
- Installing air conditioning – £13,283
- Downstairs toilet – £12,566
- Garden room – £12,500
- New driveway – £12,291
- Walk-in wardrobe – £12,224
- Playroom – £11,667
- Home gym – £11,179
- New kitchen – £11,114
- Games room – £10,392
- Outdoor kitchen – £10,112
The Jobs With The Biggest Increases In Demand
When analysing the volume of different jobs posted by UK homeowners through Rated People in 2022 compared to 2021, the trades platform can reveal which jobs are seeing the biggest increase in demand for 2023.
Interestingly, seven of the top 20 jobs that experienced the biggest rise in demand are related to safety, security and accessibility. Cladding was the top job that saw demand increase the most – up by a huge 743 per cent in 2022 compared to 2021. Electrical inspection condition reports rose by 404 per cent, smoke alarm installation went up by 92 per cent, and disabled access and mobility service saw demand increase by 83 per cent. Demand also rose by 61 per cent for fire alarm installation and 28 per cent for carbon monoxide alarms installation, and security fencing saw demand increase by 27 per cent.
The need to live more sustainably is also influencing the home improvement jobs that saw demand increase the most. Electric car charging point installation rose by 169 per cent in 2022 when compared to 2021. Solar panels also saw demand increase by 64 per cent as more homeowners want to find ways to reduce their energy bills.
Top 20 home improvements that saw demand increase the most in 2022 (per cent)
- Cladding +743
- Electrical inspection condition report +404
- Repeat wheelie bin clean +330
- Repeat garden maintenance +305
- Suspended ceiling +279
- Electric car charging point installation +169
- Smoke alarm installation +92
- Disabled access and mobility service +83
- Solar panel installation +64
- Fire alarm installation +61
- Garage doors installation and repair +49
- Electric boiler installation +36
- Door replacement +29
- Storage +29
- Regular domestic house cleaning +28
- Carbon monoxide alarms installation +28
- Security fencing +27
- Metal kitchen worktops +25
- Kitchen tiling +21
- Carpet cleaning +18
The Most In-Demand Home Improvement Jobs In 2023
This year, it’s especially good news for painters, carpet fitters, gardeners, bathroom fitters and plasterers, because painting and decorating, new carpets, garden landscaping, new bathrooms, and plastering and rendering are the top five jobs planned by the most UK homeowners in 2023.
One in three (34 per cent) homeowners who will have work done to their homes in 2023 say they’ll be investing in painting and decorating, and one in five (19 per cent) say they’ll be opting for a new carpet.
Building storage will also be an area of opportunity this year – the research shows it’s just as much of a priority as a new kitchen for homeowners in 2023, with one in 10 homeowners (10 per cent) planning to optimise their home’s organisation this year (the same amount as those who are planning to have a new kitchen installed). One in 25 (4 per cent) homeowners are also keen to create walk-in wardrobes this year – perhaps looking to repurpose extra space they’ve created during the pandemic.
Top 20 most popular home improvement jobs planned for 2023
- Painting and decorating – 34 ( per cent of homeowners plan this for 2023)
- New carpet – 19
- Garden landscaping – 13
- New bathroom – 12
- Plastering/ rendering – 10
- New storage – 10
- Tiling – 10
- New kitchen – 10
- New wooden flooring – 8
- New windows – 8
- New front door – 8
- New internal doors – 7
- New driveway – 6
- Outdoor entertaining area – 6
- Multifunctional room – 5
- Loft room/ space – 5
- Extension – 5
- Home office – 5
- Walk-in wardrobe – 4
- Home gym – 4
Adrienne Minster, CEO of Rated People commented:
“Over the past two years, the pandemic has had a big influence on how homeowners have adapted their homes, but in 2023, this has all changed. Life has gone back to normal for many homeowners and they now want to put space to different use and create homes that they can have fun in.
With that brings new areas of opportunity for tradespeople to diversify the types of home improvement jobs that they can help with. With the ongoing cost-of-living crisis now meeting people’s desire to be more eco-friendly too, we also expect demand for eco home improvements to continue to climb as more homeowners look for ways to reduce their energy bills.”
For more information on how tradespeople can capitalise on this year’s biggest trends, head to: www.ratedpeople.com/blog/home-improvement-trends-report-2023s-biggest-home-improvement-trends and to see the 2023 edition of the Rated People Home Improvement Trends Report, visit: www.ratedpeople.com/blog/home-improvement-trends-report.
