Ideal Heating launches limited edition Charity Christmas jumpers to raise money for Shelter UK
Posted by: electime 1st December 2025
Ideal Heating is kicking off the festive season with its first ever Christmas jumper fundraiser. The one-of-a-kind, limited-edition knit is available to pre order now exclusively through Ideal’s Connect platform, with 80% of every sale going to Shelter UK, the housing and homelessness charity.
Installers should move fast, with around 200 jumpers being released. Pre orders are live now – giving installers time to wear them on site, during winter call outs or on their Christmas night out.
Each jumper can be redeemed using Connect points, with Ideal Heating covering all postage costs. If you are not already using Connect, now is the perfect time to sign up and start collecting points so you can secure your Christmas jumper while stocks last!
This is the first time Ideal Heating has run a Christmas jumper campaign, and the team hopes it will become an annual tradition. The idea brings together two things that matter to installers at this time of year: keeping homes warm and doing something practical to support people who may not have a safe place to call home.
Luke Pykett, Head of Marketing at Ideal Heating explained a little bit more about the campaign:
“We spend our days helping installers keep people’s homes warm and comfortable. Shelter’s work is a reminder that for too many people, that basic need is still out of reach. The charity provides frontline services and expert advice to people facing homelessness, and a Christmas Jumper campaign felt like a practical, positive way for us as a business and our installer community to help keep people safe and warm this winter.”
Every 12 minutes, a family in England becomes homeless. For families stuck in temporary accommodation, life feels like being on hold. This Christmas, Shelter’s advisers are there to answer urgent calls, giving parents someone to turn to and helping families fight for a safe home. Your donation today could mean another family gets the support they need, when they need it most.
There are 172,420 children who are homeless living in temporary accommodation in England. This year, Shelter’s winter message remains the same – families experiencing homelessness face months if not years in unfit temporary accommodation, with little or no support. No family should face homelessness alone this Christmas.
The jumpers will be available in sizes Small to XXXL and sold exclusively through Connect. Ideal Heating ASMs will also be wearing them at trade counters throughout December, directing installers to Connect and reminding them to grab one while they still can.
Installers who want to get involved are encouraged to log in to Connect early, pre-order their jumper and wear it with pride throughout the festive period.
