Scolmore and ESP on Awards ShortlistNews
Posted by: electime 24th April 2018
The Scolmore Group of companies will be hoping for success at this year’s Electrical Wholesaler Awards ceremony, with both Scolmore and ESP having been shortlisted for a coveted award.
Scolmore has reached the final stage in the Best Marketing Campaign category, with its ‘Positive Styling’ campaign to promote the launch of Deco Plus – a range of 800 premium wiring accessories which represents the company’s most significant investment in its wiring accessories division for a number of years.
The campaign achieved huge success with free editorial across key trade magazines leading to 1.4 million opportunities for key influencers, contractors and installers to read about the range. There were around 800 entrants to the online competition and during the campaign new followers on Twitter were up by 300% per month, profile visits doubled per month and mentions rose by 400% per month. Since launch, in excess of 120,000 Deco Plus units have been sold.
ESP‘s battery-powered Wi-Fi Door Station with Record Facility has been shortlisted for the Best New Product Award. Building on the success of the original wired Wi-Fi Door Station, the new battery operated model makes it even easier and quicker to install. It takes approximately 15-20 minutes from start to finish – providing a high quality, easy to operate system.
Aimed at both the domestic and light commercial markets, the Wi-Fi Door Station allows you to view and talk to visitors at your home whether you are on the premises or on the other side of the world. From a smart phone or tablet and using the free ESP app, property owners will get alerts to visitors and can easily see who is at the door or gate, engage in two-way communication and allow remote access if desired. In the first two months after the launch, more than 2,000 units had been sold.
Marie Parry, Scolmore group marketing director, comments: “It’s a great achievement for the group to have two opportunities to be recognised by the industry for innovative product development and our creative marketing approach. The teams involved at Scolmore and ESP continue to work really hard to ensure the brands retain their marketing leading positions.”