Toolstation includes Construction Industry Helpline in latest catalogue
Posted by: electime 10th January 2022
Toolstation includes Construction Industry Helpline in latest catalogue
One week ahead of Blue Monday (17 January) Toolstation will launch the latest edition of its catalogue. The 91st edition will include a free 24/7 number for the Construction Industry Helpline which is managed and funded by the Lighthouse Club. The helpline provides confidential support for those in the construction industry who need access to emotional, financial and physical support. The initiative is the first phase of a campaign that will see Toolstation help address mental health issues in the construction industry.
The move comes as research found that workers in the construction industry are three times more likely to die by suicide than the national average.A May 2020 Chartered Institute of Building report found that 26 per cent of construction workers who responded to their survey had experienced suicidal thoughts, while 97 per cent had experienced stress over the past year.
The advert for the helpline means that tradespeople will be able to privately chat with a trained expert from the Lighthouse Club. The helpline is aimed at those who need advice on mental wellbeing and occupational health. It also helps to provide emergency financial aid to construction families in crisis and support on legal, tax and debt management matters.
Toolstation are developing a campaign to support this across its channels over the coming months to raise awareness of the issue and encourage people to seek the support offered by Lighthouse Club.
This follows Toolstation’s winning entry into Ocean’s annual digital creative competition last October for bold out-of-home advertising with ‘The World’s Most Supportive Poster.’ The entry helped to address mental health issues in the construction industry.
Bill Hill CEO of Lighthouse Club, says: “No construction worker or their family should be alone in a crisis. Our charity provides many free emotional, physical and financial support services for our industry community in need. One of our biggest challenges is getting our message of support to the trades and the self-employed. Toolstation can really help us reach the part of our workforce that doesn’t even know we exist and let them know that we are there for them 24/7.”
Greg Richardson, head of marketing at Toolstation, says: “Those who work for smaller organisations or are sole traders in the construction industry might not have easy access to mental health support, so this move is an important first step in raising awareness that everyone in the industry can quickly talk with someone who can help. The Construction Industry Helpline provides an invaluable service to those in the sector so we’re happy to be supporting it.”
Today Toolstation, one of Britain’s fastest growing suppliers of tools, accessories and building supplies, will be launching its 91st catalogue in-stores and online, offering over 500 new products, new brands and fantastic offers to help tradespeople and DIYers tackle any task over the coming months.
The catalogue will feature new ranges from customer favourites including DeWalt, Makita and Stanley, and includes amazing offers including £70 off DeWalt combi drills, £60 off Makita combi drills, up to 20 per cent off selected Minotaur DIY tools and up to £50 off Hive Heating.
Tradespeople and eager DIYers will be able to collect a catalogue from their local store and via the Toolstation App.
