Ultra LEDs appoints Danny Emmett, former AO.com and Cloud Nine executive, as Chief Operating Officer
Posted by: electime 4th December 2025
Ultra LEDs, the leading UK supplier of commercial and architectural LED lighting solutions, has appointed Danny Emmett as Chief Operating Officer (COO), marking a significant step in the company’s strategic growth plan.
Emmett brings more than two decades of experience in scaling high-growth, customer-focused businesses. He previously held senior leadership roles at AO.com, where he served as Chief Operating Officer, and Cloud Nine, where he played a key role in driving sustainable expansion and operational excellence.
In his new role at Ultra LEDs, Emmett will lead the company’s next phase of growth enhancing customer experience, advancing digital transformation, and strengthening the business’s operational and commercial capabilities to support its expanding client base across the UK and international markets.
The appointment reinforces Ultra LEDs’ wider mission to support its customers to deliver groundbreaking lighting projects across the globe. This includes ongoing expansion of the company’s headquarters in Trafford Park, Manchester, stocking over 600,000 items for next-day delivery, as well as an advanced in-house production department that creates bespoke lighting solutions for leading retail brands, events, architectural projects and more.
“Danny’s appointment reflects our commitment to building a high-performance, customer-led organisation ready for accelerated growth,” said Tom Ralston, Chief Executive Officer of Ultra LEDs. “His proven expertise in scaling dynamic, fast-growing businesses will be instrumental as we expand our offering and continue to deliver exceptional value to our customers.”
Speaking about his appointment, Emmett commented: “Ultra LEDs has established itself as an innovative player in the LED lighting market, combining technical expertise with a customer-first ethos. I’m excited to help take the business to the next level – enhancing operational efficiency, deepening customer relationships, and driving sustainable growth through digital transformation.”
For more information go to: https://www.ultraleds.co.uk/
