CLARE CRUISES TO 30 YEARS IN CONSTRUCTION PR
Posted by: electime 17th June 2019
The great and the good of the construction sector and the industry’s trade media gathered for a boat trip down the Thames this week to celebrate 30 years in business for the sector’s most enduring specialist PR agency, Clare PR.
Established by managing director, Clare Ward, in 1989, Clare PR has specialised in PR campaigns for built-environment related clients since its inception and, over the years, has worked for major names including Bovis, M J Gleeson, Sainsbury’s and P&O Properties, along with a whole range of established and start-up SME companies.
Clare PR’s in-depth understanding of the construction industry has ensured that the agency has continued to lead the way in PR for the sector, with clients drawn from across the whole delivery process, from architects and consultants to main contractors, sub-contractors and a huge variety of building and electrical product suppliers.
Interior leader Velimira Drummer of Stantec UK and national projects manager Paul Nolan, who has been a client of Clare PR’s for 25 years, were amongst the guests along with Gerald Bowey, CEO of the IBP (International Building Press) and a host of influential construction and building journalists and clients, including current clients.
The guests enjoyed an evening cruise with live music and a summer barbecue, and a video created especially for the event was unveiled on board.
Clare Ward commented: “There has been a lot of change in both PR and the construction sector since I first launched Clare PR three decades ago, much of it driven by technology. Standards in both sectors have never been higher and both remain extremely competitive but there’s one thing that has never changed and that’s people. Both PR and construction rely on the talent of individuals and a genuine team ethos to see projects through to successful completion.
“The number of clients, former clients, editors and suppliers that attended our 30th birthday celebrations proves the value of relationships”.
Clare PR’s anniversary event continues a celebratory year that began in January with a revamp of the company’s website www.clarepr.com, and there’s been a #ClarePR30 hashtag on social media all year, along with blogs discussing the way the PR sector has changed, and a quiz on Twitter.
“The internet has transformed the way PR campaigns are designed, delivered and measured,” Clare continues, “and we have moved with the times as new channels and tactics have opened up, drawing on our nose for a story and excellent copywriting, while leveraging the opportunity to amplify the client’s message through social media, online content, awards and events.
“We thought it fitting to have a cruise for our anniversary event because Clare PR is a company that has never stood still throughout its 30 year history.”
Clare PR’s celebrations will continue for the remainder of the year, with a gallery of #ThrowbackThursday memories of power dressing moments in the life of a PR, and sponsorship of the drinks reception at the IBP national journalism awards still to come.
Gerald Bowey adds: “Journalists in the building press all know Clare PR and have worked with the company for many years because they trust the Clare PR team to provide good quality editorial content on time and to their brief.
“Over the years, the company has added digital content to its range of services but continues to approach everything with the same enthusiasm and expertise, so it’s no surprise that so many have turned out to wish the company a very happy 30th birthday.”
