Forum’s new BHS range puts high-street design on the trade shelf
Posted by: user_amy 19th August 2026
Forum Lighting Solutions has officially launched a major new decorative lighting range under the household-name BHS label.
This is a strategic move for the long-established lighting and smart controls manufacturer, bringing retail-quality interior design directly into the wholesale channel.
Forum has built its reputation on reliability and technical excellence, and this launch pairs that infrastructure with the heritage of a brand most homeowners already recognise and trust.
Steve Kaye is Sales Marketing Manager at Forum; “We are excited by this move. For wholesalers, this opens up a bigger slice of the decorative lighting market than they’ve previously been able to compete for.
“For installers, it means a client can ask for a specific look by name, and there’s now a very good chance you can quote it, source it and fit it without a detour to a specialist retail supplier.”
The range itself is organised into six distinct style families, each aimed at a different kind of project and a different kind of client conversation:-
- All That Glitters brings dramatic crystal elements, polished chrome and statement chandeliers for clients chasing glamour and high
- impact
- Mid Century leans into retro nostalgia, with clean geometric lines, warm brass tones and iconic orb styling that nods to 1950s and 60s design
- Showhome delivers a more aspirational, curated aesthetic through oversized glass pendants, sleek velvet textures and neutral palettes – the kind of look clients often seek after visiting a property show
- Scandi strips things back to minimalist functionality, using pale woods, matte finishes and soft monochromatic tones to create calm, light-filled spaces
- Country blends traditional charm with rustic elegance, built around classic lantern shapes and warm antiqued metals for cottages and modern farmhouses alike
- Industrial rounds out the collection with raw architectural appeal – exposed elements, matte black ironwork and wirework cages suited to urban lofts and contemporary renovations.
Between the six, there’s a strong chance whatever brief a client walks in with, there’s now a BHS option that fits it.
None of that matters much on-site, though, if the stock isn’t there when you need it and this is where Forum excels. Every item in the new BHS decorative range is fully stocked at Forum’s central distribution hub, with orders available for immediate dispatch and guaranteed next-day delivery. That’s a meaningful point for anyone who’s had a job held up waiting on a long factory lead time for a high-end decorative fitting.
With this range, that particular headache is designed out of the equation: order today, fit tomorrow and keep the job moving without the client chasing you for updates.
Forum has also backed the launch with a 90-page dedicated catalogue which isn’t like a standard technical manual. It’s full of inspirational lifestyle imagery rather than just spec sheets and dimensions, which makes it a genuinely useful counter-top selling tool. For installers who spend time sitting down with homeowners to talk through options, that’s a real point of difference – it’s a lot easier to close out a decision when a client can see how a fitting will actually look in a room like theirs, rather than trying to picture it from a line drawing and a wattage rating.
Importantly, this launch doesn’t replace anything Forum already offers. It sits alongside the established product ranges that have made Forum a staple on wholesale shelves for years:-
- Kinetic continues to offer wireless, battery-free switching that cuts down installation time on smart, modern jobs.
- Zink Outdoor remains the go-to for architectural exterior and garden lighting built to handle UK weather while adding kerb appeal.
- Spa Bathroom continues to deliver IP-rated, safety-compliant fittings for damp environments without sacrificing style.
- Coast Outdoor still solves the specific problem of corrosion in salt-heavy coastal air with heavy-duty, purpose-built fittings.
- Culina Kitchen carries on providing high-output task lighting, under-cabinet arrays and track systems for modern cooking spaces.
Steve added; “The BHS range simply adds a design-led layer on top of all of that. Taken together, this is Forum bridging the gap between commercial availability and high-street design and giving wholesalers a genuine competitive edge in the process.”
Stockists can now offer an all-in-one proposition: industrial-grade durability for the contractor, rapid next-day availability for the installer and beautiful, trend-led design for the end client…all from one supplier, one delivery, one point of contact. The BHS range by Forum is officially open for ordering now, ready to brighten up trade counters and British homes alike this season. Check out the brochure on the website.
