Super new additions to the team!

  Posted by: electime      25th November 2019

Super Rod has made two new appointments this Autumn, strengthening both its Marketing team and its Distribution Support Unit with fresh new talent and ideas.

Vanessa Molloy has joined as Brand Manager to lead on the development and implementation of the brand strategies for both Super Rod and Klein Tools. Her role includes overseeing a variety of marketing activities and creating new tools for Super Rod’s Distribution Support Unit, to help them better support wholesaler and distribution customers. Vanessa will also be focusing on increasing brand awareness among installers and end users.

Vanessa, who has a masters degree in Strategic Marketing from the University of Bordeaux and over 10 years’ experience in the electrical industry, said: “I am delighted to be part of the Super Rod family. There is such a great team spirit and I love that creativity and ‘out of the box’ thinking is encouraged here. Over the coming months and into next year, I will be looking to implement a creative on- and offline marketing strategy to help Super Rod grow and maximise opportunities to impress our wholesaler and end user customers.

“As well as developing the brand identity for the company, I am also looking forward to being able to contribute and support Super Rod’s issues-based campaigning – such as the recent safe isolation campaign – as I share the team’s vision to make the industry better.”

Also joining the company this year is James Potter, a Business and Management graduate from Oxford Brookes University. Working across the Midlands and East of England, James works within the Distributor Support Unit – Super Rod’s impressive team of customer support staff, who spend time with wholesaler clients offering merchandising and training to ensure they have all the tools they need to sell the company’s products.

James has been allowed to develop in his role and make it his own, and this was one of the reasons why he was keen to join Super Rod.

James said: “I really appreciate the responsibility and freedom of being able to make my own business choices from day one as this has helped me grow in the role and play to my strengths. Overseeing my own area to this extent is similar to being my own boss, but with a premium, well respected brand behind me – it really has been a great opportunity to step in to straight from University.

“Over the next 12 months I hope to continue to build a strong alliance with all my customers and colleagues in the industry and strive for increased business across my region.”

Managing Director Malcom Duncan said: “Strong growth in 2019 has given Super Rod the platform to further extend its team, and the addition of both Vanessa and James will support that continued growth well into the future. While both of them bring their own talents into the team, the one thing they both have in a common is a huge amount of creativity and passion for supporting their customers.”