PoGo Charge partners with Intelli-Park to tackle ‘ICEing’ and improve EV driver experience
Posted by: electime 17th November 2025
PoGo Charge has partnered with Intelli-Park, a leading provider of intelligent parking management solutions, to introduce Automatic Number Plate Recognition (ANPR) camera and ticketing systems across selected PoGo Charge locations.
This partnership is designed to tackle one of the biggest frustrations for EV drivers – known as ‘ICEing’, where petrol or diesel vehicles block charging bays, preventing access to chargers. By integrating View360, Intelli-Park’s ANPR technology and smart enforcement system, PoGo aims to ensure that its ultra-rapid charging bays remain available.
The first site to benefit from this collaboration will be PoGo’s Cwmbran town centre charging hub, which features 16 ultra-rapid 200kW charging bays. The hub has experienced ongoing misuse of EV bays, affecting availability for genuine EV drivers who need them most. This initiative forms part of PoGo’s wider mission to improve reliability, accessibility, and fairness across its growing charging network. The charging bays will be designated for EV charging only, with non-EV vehicles liable for a Parking Charge Notice (PCN), and EVs permitted to charge for up to 90 minutes.
“We’re thrilled to be working with Intelli-Park to make a real difference for our customers,” said Greg Longden, Commercial Director at PoGo Charge. “We know how frustrating it can be for drivers to arrive at a site and find chargers blocked. This partnership is all about taking proactive steps to protect access for EV drivers and make every PoGo charging experience a positive one.”
Magnus Träff, Chief Technology Officer for Intelli-Park added: “Our technology is designed to keep parking spaces working as they should, and that includes EV charging bays. By partnering with PoGo Charge, we are ensuring that charging sites are available for those that need them. View360’s monitoring capability ensures that EV drivers can depend on consistent access whenever they need to charge, protecting investment in these assets for site owners.”
The rollout will continue across other key PoGo Charge retail sites in the coming months, as part of PoGo’s commitment to delivering a better, fairer charging experience for all EV drivers.
